“The ‘quest for more’ is nothing better than a treadmill. No matter how fast you run you really don’t get much further. We sort of inherently know that to be true. Nonetheless in Western society – particularly in American society -- we are all chasing more money. So I wanted to really articulate a fork in the road by saying you can choose to be wealthy, and it takes work to get there… or you can sprint on this treadmill and just be exhausted and not particularly satisfied.” - Brian Portnoy